pure (something) clothing co.

January9th

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When I first met Kathryn and Jessica, I had been to a few bridal boutiques and had been left feeling very discouraged.

Seeing pure(something)’s dresses made me so happy! They were beautiful, very unique and Kathryn and Jessica made me feel so beautiful at the first meeting I couldn’t see myself getting a dress anywhere else.

I had the idea of the top of one dress and the bottom of another dress. I told them that I had been watching a lot of “Deadwood” and wanted the dress to mimic the bustle of one of the “soiled doves” from the show. They didn’t even blink. Kathryn said, “okay but in what colour?”. I was in love.

The back of the dress became known as the “oyster bits” for the ruffles reminded me of the frills of an oyster. Again, neither of the girls even blanched when described my dress using food associations.

The fittings were awesome, we laughed so much! The moment I had the final dress on it was so amazing. The tiniest details filled every part of me with happiness. The lace on the underskirt, now that’s attention to detail!!

Everyone complimented my dress. Everyone. Complete strangers who passed by while we were waiting kept asking me where I got it. I’ve been telling everyone to go to pure(something). It was honestly the easiest part of the whole wedding preparation. Pure(something) took so much pressure off of me, I love these girls!!

-Lianne – October 2009 – Vancouver, BC

Photos by Sakura Photography.

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